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| Search Engine Optimization (SEO) |
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Search Engine Optimization:
Keep your customers in mind and set realistic goals
Suppose you're selling real estate in Reno, Nevada. We've come across many website owners in our years as website developers who in such a situation would tell us "When someone searches for 'real estate', I want my site to be number one." Dream big... everybody on Earth looking for real estate or any information on real estate should come to my site so they can see the six houses I have for sale in Reno, Nevada. Clearly this goal is unrealistic and does not focus on the potential customer. In this case, the potential customer is someone looking for residential real estate in Reno, Nevada. This is who we want to focus on optimizing the site for. Take the customer's point of view. As someone looking for residential real estate in Reno and not very familiar with internet searching, I would go to one of the major search engines and perform a search for 'real estate'. After seeing that the results have nothing to do with homes for sale in Reno and that I'm not finding what I'm looking for, I'm going to refine my search to 'real estate in Reno, Nevada'. This search will find thousands of results about real estate in Reno, Nevada. Now I realize that there are too many other types of real estate listed besides homes and I refine the search further by typing 'residential real estate in Reno, Nevada' or 'homes for sale in Reno, Nevada'. Now I get the results I'm looking for, namely, I want to see homes that are for sale in Reno, Nevada.
As search engine optimization experts what we do is find out who your target customer is. We tailor your site to this target customer with the search engines in mind. We perform searches on the major search engines and evaluate your competition, both the grade of competition and amount of competition. We aim to preform better than your competition so that your site ranks on the first page of results for RELEVANT keyword searches. We want your potential customer to find you. Optimizing your site for the searches that a potential customer might perform is the key to achieving greater amounts of targeted traffic.
Read more on Search Engine Optimization (SEO)
Search Engine Optimization Methods
Search Engine Optimization Pricing
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